The rise of Netscape

When the consumer Internet revolution arrived in the mid-to-late 1990s, Netscape was well positioned to take advantage of it. With a good mix of features and an attractive licensing scheme that allowed free use for non-commercial purposes, the Netscape browser soon became the de facto standard, particularly on the Windows platform. Internet service providers and computer magazine publishers helped make Navigator readily available.
An important innovation that Netscape introduced in 1994 was the on-the-fly display of webpages, where text and graphics appeared on the screen as the web page downloaded. Earlier web browsers would not display a page until all graphics on it had been loaded over the network connection; this often made a user stare at a blank page for as long as several minutes. With Netscape, people using dial-up connections could begin reading the text of a webpage within seconds of entering a web address, even before the rest of the text and graphics had finished downloading. This made the web much more tolerable to the average user.
Netscape Navigator 2.02
Through the late 1990s, Netscape made sure that Navigator remained the technical leader among web browsers. Important new features included cookies, frames, and JavaScript (in version 2.0). Although those and other innovations eventually became open standards of the W3C and ECMA and were emulated by other browsers, they were often viewed as controversial. Netscape, according to critics, was more interested in bending the web to its own de facto "standards" (bypassing standards committees and thus marginalizing the commercial competition) than it was in fixing bugs in its products. Consumer rights advocates were particularly critical of cookies and of commercial web sites using them to invade individual privacy.
In the marketplace, however, these concerns made little difference. Netscape Navigator remained the market leader with more than 50% usage share. The browser software was available for a wide range of operating systems, including Windows (3.1, 95, 98, NT), Macintosh, Linux, OS/2, and many versions of Unix including DEC, Sun Solaris, BSDI, IRIX, AIX, and HP-UX, and looked and worked nearly identically on every one of them. Netscape began to experiment with prototypes of a web-based system, known internally as "Constellation", which would allow a user to access and edit his files anywhere across a network no matter what computer or operating system he happened to be using.
Industry observers confidently forecast the dawn of a new era of connected computing. The underlying operating system, it was believed, would become an unimportant consideration; future applications would run within a web browser. This was seen by Netscape as a clear opportunity to entrench Navigator at the heart of the next generation of computing, and thus gain the opportunity to expand into all manner of other software and service market.
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